Morocco has become a top holiday destination for those seeking a winter sun escape. While cities like Marrakesh often steal the spotlight, an equally charming and more affordable alternative for travellers looking to beat the crowds is ‘Taroudant’.
Why Visit Taroudant?
Often referred to as “Little Marrakesh,” Taroudant offers a more tranquil, authentic experience compared to its larger counterpart. Nestled in the ‘Souss Valley’ and surrounded by the majestic High Atlas Mountains, this hidden gem boasts an impressive blend of history, culture, and natural beauty. Its nickname comes from its smaller size and quieter ambience, making it ideal for those seeking a calm and immersive experience of everyday Moroccan life.
Authentic Moroccan Charm
Taroudant and Marrakesh deeply connect to ‘Berber traditions’ and ‘Islamic civilisations’; both cities feature ‘medinas’ (old towns) and vibrant ‘souks’ (open-air marketplaces). However, Taroudant has its unique characteristics, from its red mud walls to its serene environment, making it a distinctive destination in its own right.
Historical Walls and Sunset Views
One of the most striking features of Taroudant is its ‘ancient walls’, which are among the best-preserved in Morocco. Built-in the 16th century to protect the city during its brief time as Morocco’s capital, the walls stretch an impressive seven kilometres around the entire medina.
To truly appreciate their grandeur, visit at ‘sunset’ when the golden light makes the honeyed stone glow. Whether you walk, bike, or enjoy a ride in a **horse-drawn calèche** (carriage), exploring these walls is a must-do when in Taroudant.
Cultural Landmarks: Palais Claudio Bravo
Another highlight of Taroudant is the Palais Claudio Bravo, the former home of renowned Chilean artist Claudio Bravo. This magnificent palace showcases not only Bravo’s artwork but also pieces by other celebrated artists, such as Francis Bacon and Pablo Picasso.
The palace’s architecture is equally captivating, with multiple wings and courtyards creating a labyrinth of cultural richness. Its lush gardens, inspired by the famous Menara gardens of Marrakesh, are filled with exotic plants, sculptures, and serene pathways, offering visitors a peaceful escape.
Ideal Location for Exploring
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Taroudant is a destination worth exploring and an ideal base for adventurers who wish to discover more of Morocco’s diverse landscapes. The bustling city of Marrakesh is just a three-and-a-half-hour drive away, while the coastal resort of Agadir is only an hour’s drive west.
For those wanting to explore more remote areas, the Skoura Oasis is a five-hour journey east, offering a gateway to Morocco’s desert landscapes. You can also take a four-hour drive to Essaouira, a coastal city with a charming medina and beautiful beach. Taroudant’s proximity to the Atlas Mountains also makes it a great starting point for hiking enthusiasts.
Affordable Luxury Accommodations
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Taroudant offers several luxurious 4-star accommodations at very reasonable prices. One standout option is Domaine Villa Talaa, which features an outdoor pool, spa, wellness centre, and stunning mountain views. Prices start at just £75 per night for two adults and include activities such as ping-pong, bike tours, and even cooking classes.
For a more traditional experience, consider staying at ‘Dar Zitoune’, a Berber-style hotel with four acres of landscaped gardens filled with olive, papaya, and citrus trees. This property features a large heated pool, a spa, and a gourmet restaurant offering a mix of Moroccan and Western cuisine. Prices start at ‘£99 per night’ for two adults.
Budget-Friendly Flights
Getting to Taroudant is also affordable, with budget-friendly flights from London Gatwick to Agadir, the closest airport. ‘EasyJet’ offers one-way flights starting from ‘£22.99’ in early November, making Taroudant an attractive destination and a highly accessible one for travellers on a budget.
While Marrakesh continues to be a popular choice for tourists, those seeking a more intimate and authentic experience should consider Taroudant. With its rich history, stunning landmarks, and proximity to other vital Moroccan attractions, this “Little Marrakesh” offers a memorable and affordable alternative for a winter sun getaway. Whether you’re drawn by the city’s tranquil atmosphere or impressive cultural heritage, Taroudant promises to be a destination that won’t disappoint.
