A newly launched UK-based airline, Global Airlines, has entered the scene and is already selling tickets for its first transatlantic flight from Glasgow to New York. But passengers might be in for some sticker shock—return economy fares start at £778.
That’s nearly double the price of a British Airways ticket for the same route and dates, which is currently around £399.
If you’re considering an upgrade, prepare to spend significantly more. Business class seats are priced at £3,700, while a first-class ticket costs a hefty £6,506. That said, the first-class suites do accommodate two passengers.
The Man Behind the Airline
Global Airlines is the ambitious project of James Asquith, a British entrepreneur who, at the age of 24, became the youngest person to travel to every country in the world by the same age. Already the CEO of Holiday Swap, Asquith first revealed his plans to start an airline back in 2022—a childhood dream influenced by his parents, who were both pilots.
Taking a stance against today’s stripped-down air travel experience, Asquith envisions Global as a throwback to the “golden age” of flying, but with a modern twist.
Luxury with a Twist
For premium travellers, Global Airlines is offering 12-foot-long first-class suites that can convert into double beds. There’s even a special “Gamer Class” featuring onboard PlayStations and Xbox consoles. Regardless of seat class, all passengers will enjoy complimentary champagne, thanks to a partnership with Laurent-Perrier.
Initial plans outlined a 2023 launch from London Gatwick, with a projected fleet of 100 aircraft operating across European airports by 2025. Although delays pushed back the timeline, ticket sales officially opened this week, bringing Asquith’s dream closer to reality.
Still, the high ticket prices raise questions about the airline’s long-term viability.
Industry Reactions and Concerns
Aviation experts remain sceptical. The airline’s model is heavily based on the Airbus A380—the world’s largest passenger aircraft, which ceased production in 2021 and now numbers fewer than 200 globally. Emirates is currently the largest operator of this type of aircraft.
Dr. Marina Efthymiou, an aviation management professor at Dublin City University, highlighted the A380’s high operating costs and logistical challenges. “The aircraft is massive, with four engines and space for multiple cabin classes,” she explained. “Starting an airline is already hugely expensive, considering the aircraft costs, staffing, and regulatory requirements like obtaining an Air Operator’s Certificate.”
Betting on the A380
Despite industry doubts, Asquith believes the A380 is what sets Global apart. He told The Independent that the aircraft’s popularity among passengers, pilots, and crew is a key selling point.
He even likened the airline’s vision to the iconic Pan Am era, aiming to deliver a similarly glamorous flying experience for both customers and staff.
Some critics, however, view the project as more of a passion project than a viable business. “It might just be a case of a wealthy individual indulging in an extravagant pursuit—like owning a football team,” Efthymiou remarked.
She added that while the A380 may appeal to aviation enthusiasts, it is no longer considered a prestigious aircraft in the industry.
Who Is Global Airlines Really For?
Despite the high price tags, the airline isn’t exclusively catering to ultra-wealthy travellers. According to the seat map for the launch flight, only eight first-class suites are available, accommodating up to 16 passengers. Most of the aircraft’s capacity is dedicated to economy seating.
Efthymiou pointed out that the A380 can carry between 500 and 800 passengers, depending on the configuration—a challenge for any airline to consistently fill. The average load factor on transatlantic routes is around 250 passengers.
“If Global struggles to fill even half of its seats, profitability becomes a serious issue,” she warned. “The future of the airline will likely depend on how much financial loss Asquith can absorb before needing to see a return.”
Global Airlines was contacted for comment but did not respond after initially expressing interest in participating.